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Your shampoo and body wash bottles are dreaming to be reimagined into a new life! A new survey from Unilever Bathroom Recycling Index found that while a majority of Americans are aware that empty bath and beauty bottles are recyclable, less than half (34%) are consistently bringing these items to the recycling bin! As a result, common bathroom products like shampoo, body wash and lotion bottles could be more likely to end up in landfills than their kitchen counterparts. This seemingly small problem has a huge impact, with nearly 29 million tons of plastics sent to landfills each year – including about 600 million products from bathrooms across America. Unilever So what’s standing in our way? Well, it may be just that…standing. The study also found that one in five (22%) Americans wouldn’t walk across their home to recycle a bath or beauty bottle. In fact, Americans reported they are more likely to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycling bin. It’s time to get up, get going, and get ahold of bathroom recycling. Keep America Beautiful, the Ad Council and Unilever want to inspire people to get bathroom products in the bin by listing out the steps “Rinse. Recycle. Reimagine.” The study shows people know personal care products are recyclable, so let’s put this knowledge into action. Here’s how you can join us in the bathroom recycling movement:
  • Tweet a pic of your bathroom recycling to @UnileverUSA with #ReimagineThat & #Sweeps for a chance to win a $500 gift card and eco gift packages. Contest description and rules here: http://ulever.us/Rules
  • Place a bin in your bathroom. You can even make your own. This blog breaks down the steps to going green in your bathroom.
  • Learn more about bathroom recycling and how to decode the numbers.
  • Share a GIF on your social channels.

A New Study Shows that Americans Know Personal Care Products are Recyclable, But Aren’t Recycling Them. Help Us Make a Difference!

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