Keep Truckee Meadows Beautiful, Reno, NV

Reed High Eco Warriors receive recycling bins through national grant
Keep Truckee Meadows Beautiful helps school achieve goal of recycling campus

RENO, NV (May 17, 2014) —Reed High School will be more beautiful now with the addition of 50 recycling bins awarded through a national recycling bin grant program applied for by Keep Truckee Meadows Beautiful and made possible by Keep America Beautiful (KAB) and The Coca-Cola Foundation.

In its ninth year, the Coca-Cola/KAB Recycling Bin Grant Program is providing nearly 4,500 recycling bins to colleges, universities, nonprofits and local governments across the country, with more than 65 percent of the total designed specifically for permanent, ongoing use in heavily-trafficked public spaces and events.

“Recycling is an issue the Ecowarriors worked on every year since the club started 5 years ago, and this grant will be a huge step forward,” said Leigh Metcalfe, the Ecowarrior Adviser at Reed High School. “The new bins are what we need to raise awareness about recycling at Reed and collect a greater percentage of the plastics and paper currently thrown in the trash in classroom and in common areas. They will be easy for students to recognize and use compared to the current Xerox copy boxes in most classrooms.”

“Being able to make an impact on the way students view recycling to the point in which they want to change their own habits is always a plus,” said Ecowarrior and Reed High School senior Brenda Trujillo. “Then they spread the word to what we hope would one day change the way we recycle as a school.”

The same change in habits and word-of-mouth education is happening all over the country.

“Through this program and our more than 50-year partnership with Keep America Beautiful, we are helping to ensure that communities understand the importance of recycling,” said Lori George Billingsley, vice president, community relations, Coca-Cola North America. “Community recycling not only impacts the environment today, but it helps build sustainable communities for the future.”

“By providing recycling bins to communities, organizations and universities, we can make a difference in increasing recycling in the U.S. and help overcome a main barrier of recycling – convenience,” said Brenda Pulley, senior vice president, recycling, Keep America Beautiful. “We are truly grateful for Coca-Cola’s continued support and commitment to recycling, and the Recycling Bin Grant Program.”

Since 2007, the Coca-Cola/KAB Recycling Bin Grant Program has placed more than 35,000 recycling bins in more than 500 communities across the U.S. A full list of the spring 2014 Recycling Bin Grant recipients and further information about the grant program is available at


Keep Truckee Meadows Beautiful is private nonprofit supported by community donations dedicated to creating a cleaner, more beautiful region through education and active community involvement. To find out how you can he

KAB Reflects on 40th Anniversary of Curbside Recycling

KAB Reflects on 40th Anniversary of Curbside Recycling

Since the first program in 1973, the U.S. continues to make incremental progress towards comprehensive curbside recycling. Today, 40 years later, according to EPA there are 9,000 curbside recycling programs across the U.S. providing recycling access to over 230 million Americans. This has helped communities overcome the number one known barrier to recycling: convenience. This is progress. So why do we only have a 34 percent national recycling rate? We know there is potential for curbside recycling programs to have even greater impact on reducing environmental impacts, conserving energy and bringing economic benefits to communities. To achieve these benefits we must increase participation.

Various studies have shown that residents generally prefer larger, wheeled recycling carts with lids. Further, greater container capacity results in greater quantities of recyclables. Stating the obvious, this means greater participation. Comparing programs in North Carolina, a study found that the average annual recycling amount jumps 80 percent — from 247 pounds to 445 pounds per household when using carts instead of bins. At KAB, we are also studying other approaches to increase recycling participation. In partnership with the City of Chicago and The Coca-Cola Foundation, we are working with these partners to place 25,000 residential recycling carts in Chicago neighborhoods this year. The recyclables collected using these new carts will be measured and recorded. We look forward to sharing the results about the benefits of converting to carts. Let’s celebrate the growth of curbside recycling programs over in the past 40 years, and renew country’s commitment to making recycling ever more convenient.
How do you think we can make recycling more convenient?