Memphis City Beautiful, Tenn. was fortunate enough to be selected by Keep America Beautiful and Anheuser-Busch for a Bud Light “Do Good. Have Fun.” project. Memphis City Beautiful is one of the founding partners along with the University of Memphis of the Memphis River Warriors, a group of college students who come together to adopt the cleaning of shoreline along the Mississippi River and the lakes and harbors adjacent to Downtown Memphis. The warriors conduct at least six annual clean ups recruiting primarily college aged students.
Memphis City Beautiful and the Memphis River Warriors decided to conduct this clean up in support of the International Outdoors, Inc. Annual Canoe & Kayak Race. We targeted the area of the harbor where over 500 racers and thousands of spectators would gather the weekend after our clean up.
Working with our local distributor – Budweiser of Memphis – Memphis City Beautiful and the Memphis River Warriors went to Social Media and the colleges to recruit volunteers.
On Saturday, June 7 on the banks of the Mississippi River 78 volunteers came out to help cleanup along the waterfront parks, cobblestone landing, streets and alleys of Downtown Memphis; as well as plant bushes to beautify Tom Lee Park.
Volunteers were rewarded with BBQ provided through a generous grant from Anheuser-Bush and beer was on tap provided by our local Bud Light distributer.