Keep Truckee Meadows Beautiful, Reno, NV

Reed High Eco Warriors receive recycling bins through national grant
Keep Truckee Meadows Beautiful helps school achieve goal of recycling campus

RENO, NV (May 17, 2014) —Reed High School will be more beautiful now with the addition of 50 recycling bins awarded through a national recycling bin grant program applied for by Keep Truckee Meadows Beautiful and made possible by Keep America Beautiful (KAB) and The Coca-Cola Foundation.

In its ninth year, the Coca-Cola/KAB Recycling Bin Grant Program is providing nearly 4,500 recycling bins to colleges, universities, nonprofits and local governments across the country, with more than 65 percent of the total designed specifically for permanent, ongoing use in heavily-trafficked public spaces and events.

“Recycling is an issue the Ecowarriors worked on every year since the club started 5 years ago, and this grant will be a huge step forward,” said Leigh Metcalfe, the Ecowarrior Adviser at Reed High School. “The new bins are what we need to raise awareness about recycling at Reed and collect a greater percentage of the plastics and paper currently thrown in the trash in classroom and in common areas. They will be easy for students to recognize and use compared to the current Xerox copy boxes in most classrooms.”

“Being able to make an impact on the way students view recycling to the point in which they want to change their own habits is always a plus,” said Ecowarrior and Reed High School senior Brenda Trujillo. “Then they spread the word to what we hope would one day change the way we recycle as a school.”

The same change in habits and word-of-mouth education is happening all over the country.

“Through this program and our more than 50-year partnership with Keep America Beautiful, we are helping to ensure that communities understand the importance of recycling,” said Lori George Billingsley, vice president, community relations, Coca-Cola North America. “Community recycling not only impacts the environment today, but it helps build sustainable communities for the future.”

“By providing recycling bins to communities, organizations and universities, we can make a difference in increasing recycling in the U.S. and help overcome a main barrier of recycling – convenience,” said Brenda Pulley, senior vice president, recycling, Keep America Beautiful. “We are truly grateful for Coca-Cola’s continued support and commitment to recycling, and the Recycling Bin Grant Program.”

Since 2007, the Coca-Cola/KAB Recycling Bin Grant Program has placed more than 35,000 recycling bins in more than 500 communities across the U.S. A full list of the spring 2014 Recycling Bin Grant recipients and further information about the grant program is available at http://bingrant.org.

###

Keep Truckee Meadows Beautiful is private nonprofit supported by community donations dedicated to creating a cleaner, more beautiful region through education and active community involvement. To find out how you can he