Volunteer Event “Project Picnic” Benefits Local Stamford Community


Hurricane Sandy’s winds are long gone, but a corporate sponsor, 1.2 million recycled bottlers and 250 volunteers turned a harsh event – quite literally – into a Connecticut picnic.

Volunteers from  Nestle Waters North America’s (NWNA) “Project Picnic” program assembled 100 brand new picnic tables Oct. 3 – part of an effort to beautify Stamford, Conn., a large coastal city directly hit by Hurricane Sandy.

“Nearly a year ago, the whir of generators was heard throughout this city as residents waited for power to be restored following Hurricane Sandy,” said Laura McCafferty, director, corporate communications at NWNA. “That sound had a very different meaning as it powered dozens of drills in the hands of hundreds of volunteers who are making their mark in bettering the community.”

The volunteers included NWNA Chairman, President and CEO Tim Brown, and 250 NWNA employees and representatives. Each picnic table contained 1,200 recycled plastic bottles carefully constructed by volunteers during the all-day event. This project aligns with KAB’s new “I Want To Be Recycled” national Public Service Announcement. . The educational campaign shows recyclable materials can be given another life and become something new when people choose to recycle. Visit iwanttoberecycled.org for more information and to find a recycling center in your community.

America Recycles Day 2013

Calling all ARD Event Organizers! Registration for America Recycles Day 2013 is officially open and it’s time to start planning all of your collection, education, proclamation, pledge drive and college game day tailgate events! America Recycles Day, which takes place annually on and around Nov. 15, recognizes the benefits of recycling, while providing an educational platform that helps raise awareness about the value of reducing, reusing and recycling – every day – all throughout the year.

Last year, over 1,500 event organizers registered 2,065 events with 2.1 million people participating across the country in America Recycles Day.

This year’s America Recycles Day theme, “I Want To Be Recycled,” directly ties into the Keep America Beautiful/Ad Council Recycling Campaign that was launched in July. America Recycles Day, just like the campaign, is designed to help educate people about the importance of recycling to our economy and environmental well-being as well as motivate occasional recyclers to become everyday recyclers.

To help support event organizers, there are best practices guides for hosting events, activity ideas, downloadable posters and banners, media outreach tools, sample proclamations, and much more available on the ARD toolkit page.

And of course, a big thank you to 2013 America Recycles Day national sponsors Anheuser-Busch, the Johnson & Johnson Family of Consumer Companies and Waste Management.

Register your event and tell us: How will you be celebrating America Recycles Day this year?