Keep Australia Beautiful (another KAB!), has launched a Littering is Wrong Too campaign to coincide with Keep Australia Beautiful Week. The litter prevention campaign, created by Keep America Beautiful, intrinsically links littering with wrongdoing by asking people to ‘Write your Wrong’ and taking a lighthearted approach to get attention and be remembered. The ultimate goal of the campaign is to change perceptions of those who litter and the act of littering, to induce a long-term change in behavior and lead to cleaner communities. But first, the campaign needs to get your attention, and then get you talking and thinking about litter. Many people don’t regularly talk about the problem of litter, or even perceive it as a problem, and the Littering is Wrong Too campaign aims to change that. By comparing littering to other wrong (and ridiculous) behaviors like “networking at a funeral”, the campaign communicates just how wrong it is to litter.
People in Australia are being asked to enter their ‘wrong’ on the campaign website www.litteringiswrongtoo.org.au. The most original, quirkiest, humorous entry selected each week over five weeks will receive a cash prize and be featured in future Keep Australia Beautiful publicity campaigns.
Keep America Beautiful is excited to see the program adapted by our friends down under, and looks forward to hearing their wrongest wrongs!